Local SEO
The phone book is out and online search engines are in—which means you need local SEO to get found by local consumers looking online for your services. Local SEO helps you get found and grow your business in four primary ways:
- Local SEO increases your website’s rankings in the search results and in the local pack
- Local SEO receives the highest conversion levels of all local advertising channels
- Local SEO helps mobile users easily find your business, whether that’s in the search engines, through directories, or through social media channels
- Local SEO ensures your business is found on Google maps and through other navigational apps
The reason all businesses need local SEO is that search engines, like Google, have realized that many users are looking for specific services and products near them. In fact, more than half of all total Google search queries have local intent. So how does that impact your business? It means that potential customers are searching for your services within your service area and could find you if you boost your local SEO! With better local rankings, you’ll see more visits to your website and more leads for your company.